Since the first collection launch in 2009, Kriss Soonik Loungerie has been bringing a fresh twist to the ‘underwear as outerwear’ concept, with designs that empower, inspire and break the rules.

There is no better word to describe Kriss Soonik’s creations than with the term loungerie – the perfect mix of luxe loungewear and lingerie blurring the boundaries with fashion. It’s not cute and sweet, it’s sexy and powerful.

With stockists and fans worldwide the London based designer never fails to produce a collection that is fiercely contemporary yet nostalgic. Over the years she’s taken inspiration from Manga comics, superheroines and cult film figures to challenge the traditional attitudes associated with lingerie and loungewear. All of her designs are finished with the trademark cat or beautifully plump bow in patent leather, satin, silk or perhaps chiffon.

Born in Tallinn, Estonia, Kriss stands by having her designs made in her native country and produced from the finest materials she sources from across the globe.