Pireli P Zero

The relationship between Pirelli and fashion, which brought about the PZero brand, has its roots in the company’s history. Since it was first founded, Pirelli has contributed not only to industry but also to the history of social mores as well, thanks to constant research into and innovation of rubber, which was then applied to clothing and accessories.

From raincoats to boots, work clothes to elegant overcoats, Pirelli Confezioni, as the garment division was known, managed to create a relationship between industry and fashion, which quite naturally developed into the PZero project. The production facility for raincoats and overcoats is located in Arona.