President’s is proud to belong to the great tradition of Tuscan manufacture of leather and textiles. A long history of technique and style of which the brand President’s, registered in 1957, considers itself a natural heir.

PRESIDENT’S concept is simple: we walk the line of fashion and function. We like to offer functional clothing that has subtle fashion sensibilities. It is our opinion that most fashion designers/brands will offer design which makes for clothing that is more costumey. On the other hand functional clothing is boring and uninspiring. PRESIDENT’S mixes both worlds by combining innovation with sartorial tradition.

PRESIDENT’S is an Italian brand designed by Guido Biondi, the third generation of an important fashion family, 60 years of successful heritage in fashion. He designs his collections for the contemporary gentleman, using the most exquisite fabrics and materials, producing his label entirely in Florence, Tuscany, with the best Italian craftsmanship tradition. PRESIDENT’S is a combination of worker style for an urban and modern dandy, presenting a yearly capsule collection that integrates some of the most famous and contemporary young designers to bring a touch of modern globalization to the Italian style.